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Review : SHM Masquerade Motel Opening Party 2011 – Pacha, Ibiza

Swedish House Mafia checked into their Masquerade Motel with a sensational opening at Pacha!



As one of the first to arrive at the opening of Swedish House Mafia’s Masquerade Motel at Pacha, I got a chance to see the club in all its glory as it slowly filled up. By 1.30am the dance floor was heaving with a mixture of die-hard SHM fans, rich and glam Pacha VIPs and house hungry revellers.

Pacha’s grand entrance, high ceilings and antique aesthetics perfectly suited the SHM second stint at their Masquerade motel theme. Just like last year their personalised SHM chandelier hung with pride from the centre of the ceiling, which, alongside a glass wall platform in the main room, added to the ostentatious theme and also created an air of mystery as to what it was there for.

Pacha Resident of nine years Andy Baxter had the challenge of warming up the night with a two hour set and although the upper level and terrace were busy with the early birds the main room was still pretty quiet and chilled yet he provided a strong set with a mixture of deep tech house to more uplifting house tunes with some Spanish flavour.

Now by this point I was eagerly awaiting the arrival of Swedish House Mafia especially after catching them at their pre party set at Mambo earlier in the evening, where their feel good vibe had already begun. With 2 hours to go until the infamous trio began their fourth season in Ibiza, Pacha needed to pull something special out of the bag to control the crowd’s excitement, and they did…

Up stepped Alesso, who Sebastian Ingrosso has pioneered under his own record label ‘Refune’, The crowds hands immediately went in the air as the slightly nervous 18 year old gave what seemed to be the set of his career and remixed classics such as ‘Roxanne’ by Sting and The Police. Mainly smashing out progressive tech house from the speakers the Swedish rising star made it clear the party had began.

4am had arrived and Swedish House Mafia finally entered the booth, and although they were worth the wait, four hours was a long time to be counting down the seconds. Now the main room’s hysteria reached a new high with the trio introducing themselves and opening their residency, which will be at Pacha until 26thSeptember.


With the huge success of their debut album ´Until One´, documentary and 2010 Ibiza season, SHM have a huge fan base and high expectations to live up to, and it was obvious from the start that they love what they do and were as psyched as we were to be checking into the Masquerade Motel.

Influenced by Daft Punk at the start of their career they once again showed their love for the French duo by dropping One More Time and Around the World. Also, keeping with the current charts they mixed Adele’s ‘Rolling in the deep’ and even pulled out a performance of their newest release ‘Save the world’ with a live PA from vocalist Paul Martin. With each track played creating a surge of frenzy through the crowd, their set simply got better as the night went on. Similar to last year there was confetti, horns, explosions and flame throwing and rather scary (perhaps sexy to some) dancers, all of which mostly took place in the DJ booth. The trio even took the time to read people’s messages on their phones and take picture of themselves with their cameras.



The positioning of the DJ booth added to the parties intimate feel and made the whole night feel like a private event. Admittedly their popularity has its downside as it took sheer determination to get to the bar, the toilet or anywhere else. But SHM didn´t disappoint as they wowed the crowd with´Teenage Crime´, ´Rise´, ´Miami to Ibiza´, ´One´ and ´Leave the World Behind’.



You can pre-order your tickets now online at ! See you there party people!!!!

Here’s the full line up (subject to change) for the summer 2011 season :

06 JUN | Axwell, Steve Angello, Sebastian Ingrosso, Alesso
13 JUN | Steve Angello, Sebastian Ingrosso, Third Party, SPECIAL GUEST Tinie Tempah
20 JUN | Sebastian Ingrosso, STEVE ANGELLO, ARNO COST
04 JUL | Axwell, Steve Angello, Sebastian Ingrosso, Alesso
11 JUL | Steve Angello, Sebastian Ingrosso, Calvin Harris, Alex Metric
18 JUL | Axwell, Steve Angello, Dirty South, Third Party
25 JUL | Sebastian Ingrosso, AXWELL, Benny Benassi, David Tort
01 AUG | Steve Angello, AXWELL, Sebastian Ingrosso, AN21, Max Vangeli
08 AUG | Axwell, Steve Angello, Sebastian Ingrosso, Norman Doray
15 AUG | Sebastian Ingrosso, Axwell, Steve Angello, Thomas Gold
22 AUG | Steve Angello, Sebastian Ingrosso, Armand Van Helden, Third Party
29 AUG | Axwell, Steve Angello, Dirty South, AN21, SPECIAL GUEST Example
05 SEP | Sebastian Ingrosso, AXWELL, A-Trak
12 SEP | Axwell, Sebastian Ingrosso, NORMAN DORAY
19 SEP | Sebastian INGROSSO, AXWELL, Benny Benassi


USHUAIA Ibiza Beach Hotel Opening Party 2011

Natalie Howard provides the story to the hype.

This had to be the opening of 2011 that everyone was talking about. The rumours had been circulating for weeks that the hotel wasn’t going to be finished on time. But boy did they prove us wrong! Not only was it finished, it was unlike anything I had seen before in Ibiza!

Walking through the colossal carved doors and into the main pool area, we all just stopped and stared. Gobsmacked. I had seen a few pictures beforehand but nothing could have prepared me for this. At one end was the stage, where the Cadenza DJ’s Reboot and Robert Dietz were already pumping out the tunes. But this was not just any stage, it was a stage worthy of any festival or concert arena. Then there was the enormous pool, with dancers being carried on men’s shoulders to their podiums in the middle (where a few were writhing around in super-sized Veuve Cliquot buckets!). With a 5000 person capacity you can imagine the sheer size of this place.



There were people everywhere! The main dance floor was already packed full of early bird party-goers, and the crowd had spread past the pool and the VIP beds all the way to the bar at the back. Ushuaia have managed to create a space that everyone can enjoy; with many different levels and zones, you don’t need to worry about not being able to see the stage or being too far from the party. If you’ve booked a room you have the luxury of looking over the crowd from your balcony (which must have been incredible), or even getting your own personal dance space if you’re on the ground floor.

It took us about 15 minutes just to take it all in before realizing that we should probably eat something prior to indulging in any mojitos. Luckily we were able to get a table in the Beach Club restaurant, which while being rather expensive, did not disappoint. The tuna was delicious and the ‘Ushuaia Burger’ on the table next door looked mouthwatering. However, a quick word of warning; do not expect a quiet lunch on the beach during pool parties, the music was just as loud in the restaurant as it was by the stage. While this did make it rather difficult to engage in conversation it did mean I was able to watch all the TV reporters filming. I have to say that I have never seen so much press at an opening as I did that day. There were cameramen, photographers and presenters EVERYWHERE (a medal to anyone who managed to avoid being filmed or having their photo taken).


With our tummies now full it was time to get involved in the party. As the sun began to set, Ushuaia took on a whole other atmosphere. It had transformed from day time pool party to full on nightclub style, open air, club. The high tech lighting display behind the DJ booth was now in all its glory and the pool and water fountains were glowing with different colours. We weaved our way to the main dance floor and remained there for 3 hours. No toilet breaks, no drink breaks, nothing. It was so good that you just didn’t want to miss out on anything.

I have to admit that I didn’t quite understand why Ushuaia had called it the unexpected opening party. I had seen the rather random frog, pig and crocodile statues but that couldn’t possibly warrant it the name ‘unexpected’. This was until I turned around to see gigantic air filled marshmallow men walking through the crowds, dancing to the music and cheering everyone. That was definitely unexpected!


The Ushuaia Ibiza Beach Hotel Opening, has to be one of, if not the best parties I have been to in Ibiza in a long time. It has brought back the open air clubbing that Ibiza has been missing for some time. The next pool party is on the 12th of June and you would be mad to miss it!


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